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The latest social-media updates from the fashion world:


@DieselUSA reached 5,000 followers.

@NARSissit: Google Maps has become my best friend…both for directions and for their lovely street views.

Posted alongside a twitpic of Lara Stone parading down Prada’s fall runway in a retro-looking, long-sleeved, black-and-blue-printed A-line dress @CourtneyLoveUK tweeted: i love miucca @manrepeller but oh no oh nooo, what if i did a booty call in this? NOTHING is what. (Said dress is pictured on the left, and as much as we adored this collection, we have to agree with Ms. Love on this one.)

It’s official: @ladygaga has surpassed @britneyspears in terms of Twitter followers.


Even though Havaianas Secret Swim Club parties in Los Angeles have wrapped up for the summer, the brand’s Facebook and Twitter initiative of the same name will roll out over the next few months, starting today. Havaianas is asking its 166,420 “likes” to host their own Midnight Swim Party and post the pictures on the brand’s Facebook page or Twitter (with the hashtag #midnightswimclub) for a chance to win a limited edition pair of Havaianas Midnight Swim Club flip-flops. There will be a different winner announced each week.


Designer Social
reached 15,000 followers on Tumblr (

Rachel Roy Gets Real:
Rather than casting models, Rachel Roy commissioned real women to star in the fall look book for her RACHEL Rachel Roy collection. The series of 20 videos stars an eclectic mix of women from all over the country — including a lawyer, a singer, a duo of artist sisters and a stay-at-home mom. “I’m always inspired by women that are unique, perceptive, independent and have a strong point of view. I think each of the women in the look book embody those qualities,” Roy told WWD. In addition to the videos launching on Thursday, the “Do You Live Out Loud” YouTube contest sponsored by Roy will kick off, which encourages fans to film their own videos for a chance to win a gift card to Five winners’ videos will be showcased on the brand’s Web site (and chosen by the designer).

Earlier this month, WWD reported on Purple Lab’s week-long initiative that played off the “Haul” video craze, an attempt for the brand to both bolster site traffic and revenue and create buzz within the YouTube community. The brand enlisted 13 YouTubers to partake in the “Purple YouHaul,” and each reviewed a Purple Lab beauty product of their choice on their YouTube channel. To drive traffic to the site, each YouTuber was given a code to share with their viewers to use at check-out as a way to track who drove most sales to According to Purple Lab, during the period of August 2 to August 9 there were 21,951 site visits (a 476 percent increase), 10,671 new visits from YouTube and a 1,565 percent increase in revenue.



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