SOFIA’S W: Stefano Tonchi is helping Sofia Coppola live out her childhood dream — the editor in chief tapped Coppola to guest edit a special edition of W. Featuring Kirsten Dunst on the cover, the section will accompany W’s May issue, which will go on sale Monday.
This story first appeared in the April 17, 2014 issue of WWD. Subscribe Today.
“As a kid, I loved magazines. That’s where I got a lot of my interest in photography and fashion,” the director told WWD. “I remember as a kid W being so glamorous and it being so different from my reality.”
While that seems somewhat hard to believe, as Coppola comes from Hollywood royalty, the director explained that she’s always wanted to try her hand at editing. Between film gigs, she approached Tonchi with the idea over the summer.
Having featured Coppola in W, the editor said he noticed her strong “editing skills, fresh eye and enthusiasm.” Add that to the fact that Louis Vuitton bankrolled 19 ads out of 22 in the special issue, and it was a no-brainer for Tonchi.
“Sofia came to the office a lot. I gave her my desk a few times,” he said. “She really pursued some of the stories. Some happened, some didn’t.”
Time and budgetary constraints became the biggest editor, Tonchi noted, but added that the issue is essentially about Coppola’s lifestyle and friends. Shot by Juergen Teller, the Q&A cover story on Dunst reveals as much about the director as the actress, who starred in Coppola’s movie “Marie Antoinette.” Interview questions include Dunst’s thoughts on nudity in movies, how she retains her “mystique” in the “age of selfies” and who her style heroes are. Dunst wisely cites Coppola.
Other stories in the edition include another Q&A by Coppola with Marisa Berenson in Marrakech, a story from Cornelia Guest on her mother’s best entertaining tips and an item by Paul Fortune on his design process for Marc Jacobs’ media room.
With the issue ready to ship, one might wonder if Coppola is ready to change careers.
“I’m going back to my film career after doing this,” she said, noting that while she “loved it,” once was enough. (On a side note, she admitted to enjoying talking products with the beauty editor and checking out the beauty closet.)
“I never realized how much work goes into a magazine. It’s kind of similar to doing a movie,” Coppola said. “I’m surprised how they do it every month.”
Amused, Tonchi gave Coppola perhaps her final assignment.
“No one has made a good movie about making magazines, Sofia,” he said. “I’d be a big supporter of that. There have been some good ones, but they are only about the tears that go into it.”