ALL IN THE FAMILY: Nathalie Rykiel has named her daughter Lola Burstein, 25, as head of press and public relations in New York. Burstein has been working at Sonia Rykiel in Paris for the past year looking after celebrities and press, as well as organizing the New York press office since Michelle Melton’s departure in July.


“She has grown up with this so understands the brand — it was a natural choice,” said Nathalie Rykiel. Burstein will start in New York on Monday when she will start presenting the pre-fall collection at Milk Studios.


Prior to working in public relations, she assumed an ambassador role for the brand in 2007 while studying contemporary dance at the Martha Graham School in New York.

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