SPLIT SECOND: Miuccia Prada, who staged a major fashion show for her resort 2015 collection, portrays her groovy, psychedelic-tinged collection in a more contemplative way in advertising. Photographer Jamie Hawkesworth, new to the brand, juxtaposes studio shots of model Natalie Westling with abstract landscapes — a rusty shed here, a gnarled tree there.
The diptych campaign is slated to break in a range of international magazines starting Nov. 15, including Elle in France, Vogue in the U.S., and Vanity Fair in Italy. While budgets were not disclosed, Miu Miu is investing more on the brand in terms of communication and marketing.
This story first appeared in the November 13, 2014 issue of WWD. Subscribe Today.