STILL GAGA FOR GAGA: MAC Cosmetics has signed Lady Gaga on for a second year as the spokeswoman for its Viva Glam campaign. Gaga teamed up with Cyndi Lauper for the 2010 campaign, which launched earlier this year. The company said the Gaga-Lauper campaign was the most successful ever for the MAC AIDS Fund, which has raised more than $190 million for the cause since its founding in 1994. For her solo turn in 2011, Gaga was shot by Nick Knight and styled by Nicola Formichetti.

— Julie Naughton

This story first appeared in the December 9, 2010 issue of WWD. Subscribe Today.

HANDING OVER: Niche Media chief executive officer Jason Binn is no longer in charge of day-to-day operations at the publishing company he founded 12 years ago. Binn told WWD on Wednesday that he’ll become chairman, and chief operating officer Katherine Nicholls has been appointed president. No ceo will be named. Binn co-founded Ocean Drive magazine in 1992 and went on to form his company, Niche Media, in 1998. He’s launched several more titles since then, including Gotham, Capitol File, Los Angeles Confidential, Aspen Peak, Boston Common and, more recently, Michigan Avenue. “Nothing really changes,” Binn told WWD. “I’ll still be coming to work, but this allows me to broaden my horizons and think of more creative ways to build the business. Katherine and I have had a 15-year relationship. She’s worked hard to earn this title.” He added that Niche is coming off its most successful year in the last three years.

At the end of August, Binn was named chief adviser to Kevin Ryan, chief executive officer of Gilt Groupe. The advising role has Binn consulting across Gilt’s business lines as well as lending support to the company as it develops relationships with outside brands. Binn said this announcement won’t change his work with Gilt.

— Amy Wicks

GUCCI’S PLAYGROUND: Gucci today is launching its first iPad app aimed at the lunch box set. Called Gucci Playground, the app is downloadable from the iTunes store and allows users to dress a virtual kid up in the label’s just-launched children’s wear line. Various ethnicities of the online “paper dolls” are available and users can paint, wallpaper and color each template with their finger. The images can be sent as an e-card — ideal for underage fashionistas with a yen for pricy clothes that will be quickly outgrown. Gucci is throwing an after-school party in its Fifth Avenue flagship this afternoon for a group of stylish moms, hosted by actress Emily Mortimer, Vogue’s Filipa Fino, Celerie Kemble and Stephanie Wolkoff, along with their various broods.

— David Lipke

HOLLYWOOD SHUFFLE: The Hollywood Reporter held its 19th annual Power 100 Women in Entertainment event on Tuesday, the first under editor in chief Janice Min’s leadership. While the format didn’t change from years past — a Lifetime and L’Oréal-sponsored power breakfast followed by a series of industry speakers lauding the magazine’s high school mentorship program — the famous faces did. British actress Sally Hawkins gave the opening remarks, followed by new publisher Lori Burgess and Min (Prometheus chief executive Richard Beckman stayed off the stage), then Halle Berry presented the Sherry Lansing Leadership Award to Helen Mirren. “You’ve always been such an inspiration to me,” Berry told her. “You still look hot in a bikini, and you made me like the Queen of England. I didn’t think I cared much for her until I saw how you portrayed her in ‘The Queen.’” Mirren was as feisty as usual. “I know we are all talking about mentoring the next generation today, but not much has changed in Hollywood filmmaking; it continues to worship at the alter of the 18- to 25-year-old male and his penis. Women control $20 trillion in consumer spending, so how about a bit of g—–n respect?” As Katie Couric concluded in her keynote speech, “I am so happy to be in a room of ballbusters like me.”

For her part, Min was tight-lipped about the magazine’s plans for the upcoming awards season, joking she was “flying by the seat of my pants,” but she did call out one of the most compelling stories in the entertainment industry now. In her old job at Us Weekly, that might have been Mel Gibson or celebrity divorces — but now it’s “Netflix and the industry’s reaction to it.”

— Marcy Medina