STYLE COALITION EXPANDS: Social media marketing platform Style Coalition has named Ted Nadeau president and chief operating officer. Nadeau was the former general manager of Elle Group Digital, and prior to that was senior vice president and general manager at Condé Nast Digital. Part of his responsibilities will include further development of the SC Index, an analytics toolkit providing data insights and trends for brand partners.

Style Coalition has also added Shenan Reed, chief media officer of Morpheus Media, a Createthe Group company, to its advisory board. Yuli Ziv, founder and chief executive officer of Style Coalition, also said that the company will launch Style Coalition TV, its online video channel, next month.

This story first appeared in the May 21, 2012 issue of WWD. Subscribe Today.

Earlier this year, the company inked a partnership with Hearst Digital Media to create custom, multichannel social media programs and advertising campaigns for select brands.

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