STYLISH STICKERS: Style.com, Condé Nast’s e-commerce and omnichannel shopping proposition that launched earlier this month unveiled its advertising campaign today.
The campaign imagery was composed by the e-tailer’s team in a collage-style format. The visuals feature Style.com products and runway images from brands including Chloé, Mary Katrantzou, Preen and Paul Smith as well as Rick Owens, No. 21 and Raf Simons, which will be stocked later this year.
The online omnichannel teamed with British Vogue on reusable stickers designed to be pulled off from the advertisement in magazines.
“As we started to play around with the designs, incorporating catwalk and product cut outs, it became apparent really quickly that it would be so fun if they were actually stickers,”Style.com creative director Jane Gorley told WWD. “So that you could pull out of the kaleidoscope and take with you on your notebook, your laptop or your phone. We hope that people will show us where they’ve decided to stick, and create their own little collages with them. We want the customers to realize that Style.com is the place to come to get inspired, and to ultimately own that inspiration.”
The campaign will run in the November issues of British Vogue and GQ, which hits newsstands in October.
“The Style.com campaign evolved from the same place as our fashion vision,” said Gorley. “We wanted to visually represent the feeling of being pulled into a kaleidoscopic world of beautiful clothes and accessories, presented in unexpected, enticing ways. It’s psychedelic but still familiar, and will draw people in to explore the wonderful world of the new Style.com.”
The web site, which offers a shopping experience alongside shoppable options from titles including Vogue.co.uk and GQ.co.uk has signed over 300 brands, some of which will be launched at a later stage and have cultivated a range of collaborations.