Stylecaster has hired Jessica Teves as editor in chief.

She succeeds former editor in chief Laurel Pinson, who joined as editorial director in March.

Teves, who started her new job today, will work on a variety of initiatives, including the expansion of Stylecaster’s Creators program, under which the site will commission and work with select artists to produce exclusive content. There will also be an event component to the Creators division, which launches this month.

The new division is part of a broader change at Stylecaster, which is still evolving under new parent company SheKnows Media Holdings. In August, SheKnows, which operates a host of digital properties targeting women, acquired Stylecaster for an undisclosed sum.

“The opportunity to engage women in conversations about fashion and beauty trends, as well as the topics they care most about, in a really smart way is what appeals most to me,” Teves told WWD. “SheKnows Media has laid the groundwork for growth and innovation, and I look forward to working with the StyleCaster team to deliver the content our audience seeks across the platforms and channels that hit them straight on.”

Prior to Stylecaster, Teves served as’s site director, a post she held for just over a year. Prior to that, she was managing editor of Refinery29 from 2012 to 2014.

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