Superga Spring 2017 advertising campaign

Superga has tapped model and musician Pyper America Smith to front its spring advertising campaign.

Photographed in Los Angeles, one image shows Smith crouching on the rocks of a sandy beach, wearing pieces of the Italian footwear label’s spring collection, including a red version of the brand’s signature low-top canvas style. The look is also available in white embellished with silver python-like leather details.

Smith, who has 726,000 Instagram followers, plays bass alongside her model brother Lucky Blue Smith in the family band The Atomics. Smith is also the ambassador of OPI’s Infinite Shine nail polish.

The Los Angeles-based model and singer is the latest celebrity to front a Superga advertising campaign. Previously, Abbey Lee, Alexa Chung, Rita Ora, Suki Waterhouse and Binx Walton appeared in the shoe label’s campaigns.

Among the wide range of projects the company developed over the last few years, in 2016 Superga teamed with footwear label Del Toro to launch a men’s capsule of four styles available in limited editions at the two brands’ stores, as well as Saks Fifth Avenue. The brand also collaborated with Tobey Maguire’s ex-wife Jennifer Meyer on a collection of women’s and children’s low- and high-top sneakers featuring palm and hearts motifs, as well as gold pendant details. Mary-Kate and Ashley Olsen, Rodarte’s Kate and Laura Mulleavy, Man Repeller’s Leandra Medine, Giles Deacon and South Africa-based designer Chu Suwannapha were among the personalities who designed styles for the brand, over the years.

Founded in Turin in 1911, Superga is controlled by Italian group BasicNet, which also owns the Kappa, Robe di Kappa, Jesus Jeans, Lanzera, K-Way, Anzi Besson and Sabelt brands. In 2011, BasicNet, which is listed on the Milan Stock Exchange, inked a deal with Steve Madden Ltd. The Long Island City-based company became the exclusive North American licenses of the Italian sneaker brand.

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