MENKES MATTERS: It looks as if Suzy Menkes won’t be getting that fabulous payoff from the International Herald Tribune after all.

The IHT said Menkes, who has been fashion editor of the paper since 1988, will become international fashion editor of the International New York Times, which makes its debut this fall. The new publication will be a re-branded version of the IHT with expanded content across print, mobile and Web platforms, tailored and edited specifically for global audiences. The IHT said that, come fall, fashion content will have a higher profile on, with more in-depth daily coverage of fashion and style news from around the world.

This story first appeared in the May 23, 2013 issue of WWD. Subscribe Today.

“I can see tremendous shifts towards the digitized world, and am delighted that we will be providing richer content in video and graphics, as well as in words, to a broader audience of readers,” Menkes said.

The paper said the expanded coverage would “complement” that of The New York Times’ fashion team based in New York. An IHT spokeswoman confirmed that Menkes’ work commitments — including her marathon men’s, women’s and couture runway coverage — would not change. She confirmed that Menkes would continue to write show reviews alongside her New York colleagues.

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The spokeswoman added that the Times’ wider plan is to have the publication “follow the sun,” with the new offices and newsrooms at La Défense in Paris remaining open. The Hong Kong headquarters will also continue to operate, and the spokeswoman said that more editing would be done out of London, too.

Asked about her future at the IHT earlier this month at the 92Y in Manhattan, the straight-talking Menkes said, “Who knows? I’ll certainly have a fabulous payoff after 25 years.” Not just yet.

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