Hong Kong-based travel retailer T Galleria by DFS has chosen a crop of nine international influences, celebrities and its own employees to star in its fall campaign. The ads, which pose the question: “What are you loyal to?” feature the likes of Tory Burch, French music producer Caroline de Maigret and blogger Susie Bubble. T Galleria will use the campaign, which features photos and video components, in store, online and on its social media channels.
T Galleria by Galleria, part of LVMH Moët Hennessy Louis Vuitton, has 17 stores in downtown city centers and 17 airport DFS stores in 14 countries. The retailer just opened in Siem Reap, Cambodia, and will open a T Galleria store in Venice come October. It also just tripled the size of its store in Macau.