NEW YORK – Time Inc. announced on Tuesday that it would fold Teen People magazine. The company is opting to continue the brand as a Web site only, much like Hachette Filipacchi did with Ellegirl in April. Time Inc.’s statement follows:
“We regret to inform you that we are suspending publication of Teen People magazine, effective with the September 2006 issue. We will continue to invest in the brand through TeenPeople.com which shows promise and growth. Teen People’s groundbreaking launch in 1998 as a magazine and website was an industry first, and one that we remain proud of.
“This decision was a difficult one because of the hard work of the magazine’s talented staff and the support of its many loyal readers. We are taking immediate steps to place as many Teen People magazine employees as possible within Time Inc. “
For complete coverage, see tomorrow’s issue of WWD.