Changes keep coming at Condé Nast, and this time they’re at Teen Vogue. The teen glossy, which publishes nine times a year, will cut its frequency to four times beginning in the spring, WWD has learned.
Additionally, the magazine will see shifts on the business side, beginning with a new publisher. Currently, Vogue chief revenue officer and publisher Susan Plagemann oversees the title — a decision that was made last year when Condé was going through a round of cuts. Those changes caused Teen Vogue’s then-publisher Jason Wagenheim to leave the company. Subsequent upheaval at the title also occurred on the editorial side, as Teen Vogue editor in chief Amy Astley was moved to a more stable magazine, Architectural Digest, where she now serves as editor in chief. Astley’s move was like a canary in a coal mine for many at Condé, as she is a protégée of artistic director Anna Wintour.
Sources at Condé said Teen Vogue’s executive head of digital Amy Oelkers will take over the role of the title’s publisher.
As part of the change, Teen Vogue also gets a bigger format, expanding to 11 inches by 6.75 inches.
The shake-up is a sign of things to come at the company, which last month hired AOL executive Jim Norton as chief business officer and president of revenue. Norton is charged with reconfiguring the structure of the company in order to better position it for the digital world. It is believed that the publishing side will be reconstructed before the end of the year.
Recently, Condé shook up its executive team, letting go of chief marketing officer and president Edward Menicheschi and chief administrative officer Jill Bright, two veterans of the publisher. Company chairman and former chief executive officer Charles Townsend also revealed plans to retire at the end of the year. The three moves signal a larger cultural change at the firm, which at one time epitomized the lavish spending of the once-booming print magazine industry. Now, with more online competitors and less advertising money coming in from print, Condé, like its rivals, is slashing costs in order to build up its digital teams across the company.
Teen Vogue is in a particularly tough spot as its target demographic — actual teenagers — have eschewed reading in print and instead opt to get their news from the web and social platforms such as Snapchat. Competitor Seventeen, a Hearst-owned title, cut its frequency earlier this year to six times from 10.