THE ARTIST WAY: Zilli, the luxury French men’s wear brand, is set to launch a new ad campaign in June — and the face of its fall ad campaign is American artist Aaron Young. Peter Lindbergh shot the campaign in a Parisian apartment.

Laure Heriard Dubreuil’s beau is pictured wearing a Zilli leather jacket. The ads will break in June issues of titles worldwide, with Young being the brand’s ambassador for a year.

This story first appeared in the April 24, 2013 issue of WWD. Subscribe Today.

The campaign marks a move from the brand’s previous campaigns featuring models. “It is a first of a series. Our campaigns will feature artists over the next three years,” Alexandra Schimel-Fila, Zilli marketing communications director, revealed.

The passion for contemporary art runs in the family, Schimel-Fila added, as her father Alain Schimel, Zilli founder and president, is a contemporary art fan. The company sponsors the Lyon Biennale of contemporary art and the Villa Medicis in Rome.