The Association of Magazine Media has tapped Barry Fleming as vice president and digital director. Fleming will report to Nancy Telliho, senior vice president, marketing and digital initiatives.

In his new job, Fleming is charged with oversight of  the organization’s web site and database and marketing systems. He will also act as the liaison for the MPA Digital Committee and education and event development, including all MPA digital seminars and conferences, the trade organization said.

“His leading-edge approach combined with his strategic background gives us a unique skill set to supplement our evolving work on behalf of the industry,” MPA president and chief executive officer Linda Thomas Brooks said of Fleming. “He will accelerate our efforts to bring our own internal systems forward, while shaping the education and event programming that will best serve our members and the magazine media industry at large.”

Fleming  joins the MPA from WPP’s Geometry Global agency, where he was director of performance analytics and worked with clients such as Novartis, Campbell’s Soup Company, Liberty Mutual and Target. Prior to that, he was a consulting director of WPP’s Acceleration where clients included Celebrity Cruises, Norwegian Cruise Lines and Time Warner Cable. Earlier in his career, Fleming was a web research analyst for Nielsen.