THE CHANGES GO ON: The game of media musical chairs reached a fever pitch earlier this week, when news broke that Condé Nast golden child David Carey had been poached by (or fled to) Hearst to head up its magazines division. And the poaching — call it “tapping,” if you like — continues. After hiring former Glamour articles editor Sunny Sea Gold as her deputy editor of features earlier this month, Redbook editor in chief (and former executive editor of Glamour) Jill Herzig has made another raid on her 4 Times Square stomping grounds, albeit at a different publication. Herzig has hired Lucky’s executive editor, Meredith Rollins, to work her magic in the same role at Redbook, the Hearst supermarket staple, beginning July 19. Rollins has been executive editor at Lucky since 2005. (Before that, she was articles director at W and worked in features at New York, George and Harper’s Bazaar.)
And in the digital world…elle.com executive editor Anna Pezik is jumping to Hearst Magazines to become fashion and beauty director of its Digital Media unit. She starts July 12. In the newly created position, Pezik will oversee the Web teams for harpersbazaar.com and RealBeauty.com and consult on fashion and beauty coverage for Hearst’s other sites. Pezik, who, prior to joining elle.com in 2008, held positions at brides.com, Life & Style Weekly and instyle.com, will report to Mark Weinberg, vice president of programming and product strategy at Hearst Magazines Digital Media.
This story first appeared in the July 1, 2010 issue of WWD. Subscribe Today.
Elle.com, in turn, has tapped Kat Thomsen, currently managing editor of gq.com, to be its new managing editor, effectively replacing Pezik. The site also has signed up Fabiola Beracasa to host Web videos — a victory for socialites everywhere.
— Nick Axelrod
DOMINO EFFECT: Some of Condé Nast’s most beloved titles that have shuttered during the past few years are getting a second life online. Last week, the company unveiled plans for Gourmet Live, a new site that will hold all that magazine’s past issues. Now it’s Domino’s turn: The defunct magazine’s complete archive is coming to brides.com. To the outside observer, it may seem a bit odd that a wedding Web site is the new home to the Domino vault, but editor in chief Julie Raimondi contends, as she would, that it’s a natural fit. “A wedding means the beginning of building a home,” she said. “They will be getting more for their home than ever before and maybe, ever again, because of the registry.” (Presumably, providing their wedding guests are really generous.) Raimondi noted that after all the rights and contracts are squared away, every single issue of Domino will live on brides.com. “It should all be available by the end of the year,” she said in a comment that should delight the legion of Domino readers who bewailed the struggling magazine’s closure in March 2009 in a well-orchestrated campaign to try to get Condé Nast to keep it alive.
Domino is just one part of brides.com’s relaunch, which takes place this week. The site had formerly been home to content from Condé Nast’s three bridal titles — Elegant Bride, Modern Bride and Brides — but with two of the three now closed, it needed to create a new identity. The aim is to run 90 percent original content by yearend (brides.com has about 60 percent original edit now). The new site, which counts Crate & Barrel and Estée Lauder as launch sponsors, will have a greater focus on localized wedding-planning ideas, more blogs and a refreshed Facebook page. And Raimondi added that e-commerce initiatives will be introduced this fall.
— Amy Wicks
NOTES FROM A SMALL ISLAND: Christopher Bailey has combined his passions for all things musical and digital in a new online initiative: Burberry Acoustic. Users now will be able to log on to live.burberry.com and watch session performances by new and emerging British bands handpicked by Bailey, Burberry’s chief creative officer. The site had a soft launch with the tracks “Alleyway” by Life in Film, “Remember” by Misty Miller and “How Long” by Ramona. There is no commercial element to Burberry Acoustic, although in a bit of subliminal marketing, band members are wearing pieces of Burberry mixed in with their own clothes. A company spokesman said details, such as the number of bands on the site and the frequency of new posts, have yet been revealed. In the past, Bailey has worked closely with — and dressed — bands including Florence and the Machine, Coco Sumner, Life in Film, The Kooks and One Night Only — all of which could make a future appearance on the site.
But designing multiple fashion collections and producing music sessions is clearly not enough to keep the kinetic Bailey occupied. Of late, the designer has been busy been cross-pollinating Burberry talent, scoring a role for actress Emma Watson — who has appeared in the brand’s ad campaigns — in One Night Only’s new music video, which is due for release in September.
— Samantha Conti
CHIRAC EXITS PPR: Claude Chirac, the daughter and ex-personal adviser of former French president Jacques Chirac, is leaving her post as head of communications of retail-to-luxury PPR for personal reasons. The 47-year-old, who joined the company in late 2007, will remain in her job until a successor is found, a spokesperson for the group said. The decision was reached by mutual agreement with PPR chief executive officer François-Henri Pinault, the spokesperson added.
— Joelle Diderich