THE CONTRIBUTORS: The trend of adding buzzy contributing editors appears to be reemerging in the magazine world.
This story first appeared in the July 21, 2014 issue of WWD. Subscribe Today.
Not only is it a way to bring in new readers, but it’s also less expensive than hiring a slew of new staffers. Time Inc.’s Travel + Leisure and Hearst’s Marie Claire are prime examples of publications that are adding influential contributors to their mastheads.
Celebrity chef Marcus Samuelsson will join T+L as food and culture contributor. He will report between four and six bylined stories a year for both the magazine and its Web site. The pub will also tap the chef to appear in videos for its site, and it will introduce a feature called “The B-Sides” on lesser-known neighborhoods in familiar cities. His first story will make its debut in T+L’s October issue.
At Marie Claire, the magazine has tapped transgender author Janet Mock as a new contributor.
“I will get to write about celebrity, pop culture, beauty and fashion, as well as political issues, feminism and women and gender,” said Mock, who touted her unique voice as a fit for the magazine’s social commentary.
The former people.com journalist got on Marie Claire’s radar when she told her story in the magazine in 2011. Mock will join a small stable of contributing editors, including recent additions Alyssa Mastromonaco, former White House Deputy Chief of Staff, and Audrey Gelman, political and media relations strategist.
Bringing a more intellectual angle to the women’s glossy is a point of differentiation for Marie Claire, said editor in chief Anne Fulenwider.
“I’m really looking to expand the Marie Claire family. We have a never-ending need for content. We are becoming rapidly a 24-7 shop here,” Fulenwider told WWD.