THE SOCIAL SCENE: Social sites focused on products and shopping continue to grow. Last week, ThisNext closed on a third round of venture funding for $1.2 million and today plans to publicly disclose it absorbed competitor Stylehive in November. The company changed its name to Curatemedia, and together, its two bookmarking sites have 3.3 million unique visitors a month and about 700,000 registered users, said president and chief executive officer Scott Morrow. The two sites have a similar focus, but will reposition so Stylehive will specialize in fashion and beauty, and ThisNext will center on design. Stylehive also owns, the first outfit-sharing site online. Curatemedia plans to expand into other lifestyle niches as well, Morrow said. Possibilities include sports, ecology and parenting. The company is headquartered in Santa Monica, Calif., and has 12 employees. ThisNext broke even at the end of last year, and Curatemedia plans to turn a profit in six months, Morrow said. Revenue is about evenly split between display advertising and clicks. That is, some retailers pay Curate when a shopper clicks through to their site or buys an item. Stylehive ceo Michael Carrier has left the company, Morrow added. Terms of the deal were not disclosed. — Cate T. Corcoran

This story first appeared in the February 1, 2010 issue of WWD. Subscribe Today.