Time Inc. Building

Time Inc. has formalized a new layer of management to its business with the addition of the general manager role. The changes lead up to budget meetings at the New York-based publisher, which are set to take place on Nov. 21.

In a memo Monday, Time Inc. president and chief executive officer Rich Battista told staff that he has picked five executives to oversee grouped titles. They include Meredith Long, who will head up the news, luxury and style group, which includes Time, Fortune, Money, Time for Kids, InStyle, StyleWatch, xoJane, Food & Wine, Travel + Leisure and Wallpaper.

Patty Hirsch will oversee the Sports group, comprised of Sports Illustrated, SI Kids, Golf and FanSided, while Bruce Gersh heads up the celebrity/entertainment division, which includes People, Entertainment Weekly, People en Español and Essence. Regina Buckley will oversee the Lifestyle group, composed of Real Simple, Southern Living, Health, Cooking Light, MyRecipes, Coastal Living and Sunset, as Edouard Portelette, is charged with The Foundry, which includes TheDrive, Extra Crispy and Life VR.

There will be no change in operating structures at HelloGiggles, Cozi and Departures at this time, the company said.

For clarification, Time Inc. said general managers help to steer the whole brand strategy, growth, performance. For example, in the case of InStyle and StyleWatch, Ron King, the senior vice president of fashion, multicultural and shelter titles, and Kevin Martinez, vice president and group sales director of InStyle and StyleWatch, work are responsible for sales and will closer with Long.

“These executives have a deep understanding of our business and a successful track record of building strong relationships and working effectively with leaders and teams across the company — traits that I value and respect greatly,” Battista said. “They will each continue in their current roles as they assume these additional responsibilities….The functional leads for each brand will not report to the brand gm [general manager], and individual P&L [profit and loss] resources will continue to be owned by and lie within each functional area. However, the brand gm is empowered to convene the relevant functional leaders weekly and as needed to reach decisions and to achieve alignment and execution of the brand strategy. Brand gm’s will also regularly meet with me and my executive leadership team to report on the brands’ performance.”

Battista, who was promoted to ceo in September,  said the changes are to better improve communication within the corporation. It follows a larger restructuring over the summer, which includes a reorganization of the publishing, corporate and editorial divisions.

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