Like most of its rivals, Time Inc. is ramping up its video inventory in 2015.
The New York-based publisher unveiled a host of new videos and revealed that it added new partners to its year-old distribution network.
At the company’s Newfront presentation held at Hudson Terrace in New York on Thursday morning, J.R. McCabe, senior vice president of video, told potential advertisers and media types that its new partners include Amazon, CBS Local Digital Media, Cumulus, Gannett, Nexstar Broadcasting and Vessel Video Service.
When Time Inc. moves to its new downtown headquarters on 225 Liberty Place, the company will have a large production studio with more than 3,000 square feet of soundstage.
“With this buildout, we more than triple our production capabilities,” McCabe said, emphasizing that there would also be “custom” video opportunities open to advertisers.
The executive screened a montage of branded videos, as well as 11 new original programs from its magazine titles such as Time, InStyle, Essence, People and Entertainment Weekly.
Marquee shows include Time’s “A Year In Space,” which chronicles astronaut Scott Kelly’s year in the International Space Station, as well as “40/40 Live,” a collaboration with Jay-Z’s Life + Times company. That pop culture and celebrity-centric show is hosted by WNBA point guard Skylar Diggins and filmed at Jay-Z’s lounge, The 40/40 Club. Another standout was “Black Girl Magic,” a docu-series from Essence directed by emerging African-American female filmmakers. The series centers on the lives of six black teenage girls, who are striving to fulfill their dreams. Sports Illustrated’s SI Films will also unveil a docu-series on athletes that touches on similar themes of struggling against adversity.
In the grand tradition of fashion reality competition shows, InStyle will launch a series called “The Next Star Stylist,” in which emerging stylists will compete to dress celebrities on the red carpet. Online voters will give the contestants a chance, but ultimately a team of stylists and experts, including InStyle editor in chief Ariel Foxman and fashion news director Eric Wilson, will coach and judge them.