FILLING THE DIGITAL GAP: Time Inc. has found a new digital guru, following the recent departures of two high-level digital executives. In advance of its spin-off from Time Warner, the publishing company has tapped M. Scott Havens as senior vice president of digital. The new hire fills the void left by the exits of Fran Hauser, Time Inc.’s president of digital for entertainment & style and lifestyle divisions, and John Cantarella, president of digital for the recently dissolved sports and news division.
Havens comes to Time Inc. from Atlantic Media, where he served as president of The Atlantic. His start date at Time Inc. is March 31, and he will report to Todd Larsen, executive vice president. Atlantic Media is currently searching for Havens’ successor.
In the new role, Havens will be responsible for managing the operations and driving the strategic development of the digital business at People, Time, Sports Illustrated, Entertainment Weekly, Fortune, CNN Money, Money, Golf, SI for Kids and Time for Kids. General managers for those sites will report directly to Havens.
The executive told WWD that the job opportunity arose after he had lunch with Larsen several months ago. The two spoke of Time Inc.’s digital strategy, which includes “leveraging mobile, video and creating smart native content opportunities.”
While the focus is on digital, Havens pointed out: “Print is far from dead. People still want to read print. Advertisers still want to advertise in print magazines. I think the death of print has been overstated. Clearly digital is growing faster, but I want to take a multimedia approach.”
With that, Havens, who called himself a “digital entrepreneur, not a media guy,” offered that one of the biggest challenges facing the industry today is balancing “the need for scale with the necessity of innovation.”