In order to speed its e-commerce plans, Time Inc. has added MaryAnn Bekkedahl to the role of president of its fashion and luxury group. Bekkedahl, who joins the company from e-commerce ad-tech startup Keep Holdings, will begin June 1 and report to executive vice president Evelyn Webster.

As group president, Bekkedahl will oversee InStyle, StyleWatch, Food & Wine, Travel + Leisure and Departures.

Charles Kammerer, who served as group publisher of Real Simple, Food & Wine, Cooking Light, My Recipes and Health since May 2015, has been appointed president of lifestyle. His portfolio will now include Real Simple, Cozi, Cooking Light, MyRecipes, Health, Sunset and Coastal Living.

Time, Fortune, Money, Essence and Southern Living, and he will continue to report to Webster.

Time Inc. said that both group publishers will be responsible for overseeing all aspects of their respective brands’ development, including revenue diversification, digital and video growth and the expansion of new products and services, as well as managing the core business.

The editor and publisher of each brand will now report to their president, which denotes a slight change in reporting structure.

“This new structure will enable us to significantly accelerate many of the activities we have underway across our portfolio as we transform our business,” said Webster. “MaryAnn and Charlie are talented, proven leaders who will unlock the incredible potential of our brands and the audiences they serve.”

In 2010, Bekkedahl cofounded Keep Holdings, a product development firm serving marketers. The company’s first product was AdKeeper, an ad-tech solution designed to let consumers decide when and where to interact with digital advertising. Before that, the executive spent 17 years at Rodale Inc. where she had various jobs, including six years as executive vice president and group publisher, overseeing Men’s Health, Women’s Health, Prevention and Runner’s World.