NOT FOR SALE: The New York Times Co. is no longer interested in exploring the sale of the Boston Globe, and related businesses. This news follows months of back and forth between labor unions, where the Times Co. threatened to close the Globe, in addition to implementing cost-cutting measures and layoffs. In an e-mail to employees, chairman Arthur Sulzberger Jr. and chief executive officer Janet Robinson said: “We know this has been a long and painful process, and we deeply appreciate the focus and dedication that you have all displayed over the past several months. Janet will be visiting Boston tomorrow for an employee town hall meeting at 11 a.m. She will talk with employees and take your questions.”

The memo also stated the Globe’s financial outlook has improved and it’s on track to “achieve substantial savings and is on a path to a more secure financial future.” It’s also likely the Times Co. did not receive bids that were large enough to lead to a sale.

This story first appeared in the October 15, 2009 issue of WWD. Subscribe Today.

According to a filing with the Securities and Exchange Commission Wednesday, the company will continue to explore alternatives for the Worcester Telegram & Gazette. The company paid $1.1 billion for the Boston Globe in 1993, according to reports.

— Amy Wicks

CLOSE TO HOME: After a year of brutal retrenchment in print advertising, the American Magazine Conference was rebranded the Magazine Innovation Conference, and kept close to the home of many of its constituents, New York, where on Wednesday panelists focused mostly on nonprint revenue streams. (Next year’s conference will be in Chicago.)

On a panel on the “magazine brand business model of tomorrow,” Efrem “Skip” Zimbalist, founder of enthusiast magazine publisher Active Interest Media, said less than 40 percent of the company’s revenues come from print. And a panel of digital publishing specialists pointed out that a user-friendly e-reader that has Internet capabilities, a large color touchscreen and video capabilities could be available from several manufacturers in just six months. Aside from the Kindle, the Sony e-reader and a forthcoming device from Barnes & Noble, executives from Condé Nast, Hearst and Time Inc. have come together to develop a new e-reader for their products.

The New Yorker’s Ken Auletta, interviewed onstage by The New York Times’ David Carr, talked about what he’d learned reporting his recent book on Google — including the idea that the engineer or developer should also be considered a content creator. Still, said Auletta, many of the Google crew lack “emotional intelligence,” using the Google Books controversy and lawsuits as an example of how innovation on its own can only get you so far.

In another presentation, David Liu, co-founder and ceo of The Knot, talked about how concern that growth would plateau led his company to launch about 200 niche sites, such as Hindu Wedding, Second Wedding and Gothic Wedding. (“You think I’m joking,” Liu said about Gothic Wedding. “But between the vampire trend and Halloween falling on a Saturday, it’s going to be huge.”) The result was third-quarter growth this year of 19 percent to those sites. “If you’re not pursuing a niche strategy,” Liu said bluntly, “you’re not going to be here in five years.”

— Irin Carmon and Stephanie D. Smith


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