KELLY TO THE TIMES: New York Times Sunday Magazine editor Hugo Lindgren has hired senior editor Jon Kelly away from Bloomberg Businessweek. Kelly, 29, will run the front of the Sunday Magazine starting Sept. 6, and Greg Veis will become politics editor. Kelly, with assistance from Veis, will be tasked with reworking the front of the book now that its main columnist, Bill Keller, is dropping his “First” column to become an op-ed columnist. “We’re exploring some different ideas for opening the magazine, but we haven’t hit on anything we really like yet,” Lindgren said.


Before Businessweek, Kelly worked at Vanity Fair, where he began as editor in chief Graydon Carter’s assistant right out of college before going on to edit different sections of the magazine, including Vanities. Lindren, then-executive editor of Businessweek, hired Kelly away from Vanity Fair to run the Businessweek’s Etc. section as it was relaunching under editor Josh Tyrangiel. Asked if he thought Tyrangiel would be frustrated by his stealing of Kelly, Lindren said, “No, I’m sure not. I hope not. I haven’t talked to Josh about it, I don’t think so. Bloomberg has a lot of money; they’ll go out and get another great editor.” No successor for Kelly has been named. Tyrangiel did not respond to a request for comment.


Lindgren has also hired New Yorker digital news editor Samantha Henig to run the Times Magazine’s Web site. Henig, 27, joined The New Yorker in the spring of 2010 from Newsweek. She will work with New York Times digital design director Ian Adelman to craft a distinct presence for the Sunday Magazine within the Times Web site. “Our articles are online and they have an attractive homepage, but there’s no real differentiation [between the newspaper and the magazine],” Lindgren said. “It doesn’t represent a different aspect of The New York Times online as it does in print, and we need to change that.”