Tina is back.
Tina Brown is partnering with The New York Times through her conference business, Women in The World LLC., which she launched in 2010.
Although The Times did not provide specifics on the financial strategy of the deal, the company will enter into a multi-year deal to collaborate on the production of the Women in the World Summit series.
This will translate into a new digital platform for Women in the World tied to the NYTimes.com. The Times said it would “invest” in Women in the World and “take on the role of selling sponsorships and advertising” for the Women in the World events and digital. Brown, the company’s founder and chief executive officer will oversee the programming for the event series, which is executive produced by Kyle Gibson.
“Our new digital and live-media collaboration with The Times will amplify our mission to bring to life the struggles and triumphs of courageous women everywhere,” Brown offered.
Her business is best known for annual its three-day power-girl conference in New York. In 2014, she expanded the business to Washington D.C, San Francisco, Chicago, Los Angeles, San Antonio, and next year, Dubai, London and Dehli.
“In a few short years, Tina has made Women in the World one of the most influential and successful live event series focused on women and girls around the world,” said Mark Thompson, president and ceo of The Times. “Tina is renowned for her outstanding editorial vision, and we’re delighted with the prospect of collaborating with her and her team on this exciting and important project.”
This year, the Women in the World event will take place on April 22 to 24 at the David H. Koch Theater at Lincoln Center in New York. It will be produced in association with The Times.