HOT HOUSE: Tom Ford’s spring ad campaign will break today on the designer’s site, WWD has learned.
Shot by Nick Knight in Los Angeles, the campaign channels all the louche energy of Ford’s debut runway film. It features models Lucky Blue Smith, Mica Arganaraz, and Lida Fox, and the images originate directly from the women’s wear collection video which stars Lady Gaga.
The campaign will launch on tomford.com today, and break internationally in the March issues of publications including Vogue, Harper’s Bazaar, Elle, and Vanity Fair.
Last fall, instead of staging a live runway show, the designer tapped Lady Gaga to star in a runway video of the collection, shot by Knight. The mood was inspired by the Seventies TV show “Soul Train.”
“I decided to try something new,” said the designer at the time of the film’s release last October. “I wanted to think about how to present a collection in a cinematic way that was designed, from its inception, to be presented online.”