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DIFFERENT STROKES: Tom Ford has taken a “Free to Be…You and Me”-inspired approach for his fall ad campaign, which will go live on his brand’s Web site today. Shot by Johnny Dufort in London, the campaign features Gigi Hadid, Patrick Schwarzenegger, Sabrina Ioffreda, Ella Richards, Valentijn de Hingh, Yaya DaCosta, Lida Fox, Ashleigh Good, Natalie Westling and Ian Mellencamp.

This story first appeared in the July 15, 2014 issue of WWD. Subscribe Today.

In one image, a lineup of models is dressed in a variety of covered-up and come-hither looks — fishnet stockings, a sequin football-inspired jersey and fluid black eveningwear. “The concept is individual style, which was the idea behind my first women’s show in N.Y.,” said Ford. “The campaign is focused on the personal, individual style of different types of women.” The ads will break internationally in the September issues of titles including Vogue, Harper’s Bazaar, Elle and Vanity Fair.