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Tommy Bahama has a new head of marketing and he’s making a splash for spring, spearheading what he called the “biggest and boldest statement we’ve ever made in print” with a catalog that brings together all of the brand’s product categories for the first time.

Andy Comer, whose background includes Gilt Groupe, GQ and Nordstrom, joined the Seattle-based division of Oxford Industries in 2015 and was recently elevated to senior vice president of marketing and creative services.

The 132-page catalog — titled The Island Life — will hit homes today and includes men’s and women’s apparel, swimwear and accessories — as expected — but interspersed with indoor and outdoor furniture, home accessories and food and drink from the company’s restaurants and bars.

The opening page sets the stage by inviting customers to “Discover the World of Tommy Bahama.

“It’s our largest print book ever,” Comer said. “And we’re sending out 850,000 copies.”

Comer zeroed in on the company’s mission to be “the definitive island lifestyle brand,” when coming up with the concept. “We know our guests are coming to us for apparel, but they may not know we have food and furniture. We haven’t done enough to tell a lifestyle story.”

In addition to product shots, the catalog includes a behind-the-scenes look at how the brand’s proprietary prints are created and spotlight features on Waikiki and New York City where the company has stores/restaurants.

The catalog was shot on the Greek Isle of Santorini, in the American Southwest and in the middle of New York City, proving, Comer said, that the island life can be lived anywhere.

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