Tommy Hilfiger Corp. has named Abdel El Hamri senior vice president, marketing and communications, the Americas. He will continue in his role as head of global communications.

El Hamri, who has been with Hilfiger for over 10 years, has held numerous posts at the company’s global headquarters in Amsterdam. Since 2013, he has been vice president, global communications, and before that, oversaw marketing and communications for the EMEA region.

In his new role, he takes over duties from Heather A. Vandenberghe, who resigned as executive vice president of marketing and communications in January.

Effective Aug. 1, El Hamri will relocate from Amsterdam to the Tommy Hilfiger New York offices.

He reports dually to Alessandro de Pestel, executive vice president of global marketing and communications, based in Europe, and Gary Sheinbaum, chief executive officer of the Americas.

“In his more than 10 years with Tommy Hilfiger, Abdel has been a key contributor to the development of the brand around the world. His experience within our organization and the industry will provide strong continuity of leadership for our global teams,” said Avery Baker, chief brand and marketing officer at Hilfiger. “In his new role, he will lead our integrated marketing and communications strategies to elevate the brand and drive growth in the Americas region, while continuing to oversee our communications efforts globally.”

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