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GETTING SOCIAL: Topshop has unveiled its global fall 2016 campaign that features American model Taylor Hill.

Photographed by Giampaolo Sgura and styled by the company’s creative director Kate Phelan, the campaign uses New York as a backdrop and embraces a rock ‘n’ roll mood, featuring key pieces from the British high-street retailer’s fall 2016 collection, including studded leather jackets and embellished little black dresses.

As part of the campaign, Topshop has also created a video that follows Hill and her dog Tate on a typical day around New York.

Earlier this month Hill was named an ambassador for Lancôme. She has recently become a Victoria Secret’s Angel, as well, and appeared in advertising for major fashion houses including Michael Kors and Miu Miu.

The 20-year-old is also an advocate for social media. She has a popular Snapchat account and documents her work and life on Instagram, where she has 4.2 million followers.

Topshop has often enlisted young models with popular social-media accounts for its campaigns in the past, including Karlie Kloss, Cara Delevingne and Bella Hadid.

“Taylor is a social supermodel and a young woman with style and personality; she is every Topshop girl rolled into one,” Phelan said.

The campaign will feature in the retailer’s stores, plus on its web site and social-media channels.