Bella Hadid and Malaika Firth join the roster of models including Sophia Ahrens, Steffy Argelich, Imaan Hammam, Grace Hartzel, Aneta Pajak, Marga Esquivel and Ella Richards as faces of the British high-street retailer’s denim campaign.
The slew of models were shot donning the spring 2016 line of denim, which features a range of shapes, cuts and denim washes. Hadid is photographed wearing the Orson high-rise jeans while Firth sported the Hayden loose-fit boyfriend jeans. Ahrens wore the Leigh mid-rise skinny jean and Argelich is in Jamie ankle grazing jeans; Hammam was shot in the tapered mom jeans, and Hartzel wore the Baxter low-rise slim jeans. Pajak was dressed in the straight-leg jeans while Esquivel wore Lucan-relaxed boyfriend jeans and Richards was shot in the Joni high-waisted skinny jeans.
The campaign, which was photographed by Giampaolo Sgura and styled by Kate Phelan, was shot in London’s Bermondsey Studios.
The collection is priced from 36 to 58 pounds, or $51 to $83 at current exchange, for the full mainline jeans collection, with prices differing on wash and fabric. The line will be available for purchase in-store and online on Feb. 2.
“For the spring 2016 denim campaign we have looked to this stylish and cool girl group once again, perfectly demonstrating how to inject individual style and mood to your jeans,” said creative director Phelan.