NEW BEGINNINGS: The Trinity Mirror media group, which also publishes the Daily Mirror, has unveiled the launch of a new daily paper titled The New Day.
The paper will be distributed across the U.K. as of Feb. 29. It aims to adopt an optimistic and politically neutral tone; according to a Trinity Mirror spokesperson, the paper will run independently of the Daily Mirror and will cover news stories in a balanced manner without dictating an opinion to the reader.
The paper will consist of 40 pages and it will be distributed in 40,000 sales points across the county. It will be free on the first day of publication and then sell for 25 pence, or 35 cents, for two weeks following its publishing date and 50 pence, or 71 cents, afterward.
“There are a lot of people who don’t buy newspapers at the moment, not because they don’t like newspapers but because what is currently available does not correspond to their expectations,” said Alison Philips, editor in chief of the newspaper.
Philips was previously The Mirror’s weekend editor.
The news of the launch follows last week’s announcement that print editions of the Independent and the Independent on Sunday will cease publication next month as the newspaper goes wholly digital.
“The sad announcement about the Independent and the Independent on Sunday has nothing to do with our chosen launch date,” said Simon Fox, general director of Trinity Mirror.
The New Day will not operate a Web site but plans to have a strong social media presence.