TURN IT LOUD: Riccardo Tisci, whose shows for Givenchy often feature bone-shuddering electronic music, has decided to portray the euphoric energy of a rave party in the French house’s fall campaign, featuring model Stella Tennant.

“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs,” the designer told WWD about the fractured images. “Stella represents modernity, elegance, masculinity and femininity at the same time, together with a dynamic, energetic beauty.”

This story first appeared in the June 20, 2012 issue of WWD. Subscribe Today.

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Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga are the other “new stars of the Givenchy gang” who join the party with Tennant, Tisci added. Mert Alas and Marcus Piggott photographed the ads, with styling by Carine Roitfeld. The spots are slated to break in September issues of various international editions of Vogue, as well as Harper’s Bazaar and W.

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