With roughly a year away to the 2020 presidential election, Twitter is now putting a stop to all political advertising.
“A political message earns reach when people decide to follow an account or retweet,” Dorsey wrote. “Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”
Dorsey states that political ads can lead to the dissemination of “unchecked misleading information and deep fakes.” He acknowledges the power of political ads on Twitter and how ads that include misleading information or derogatory comments can “influence votes to affect the lives of millions.”
The Twitter ban will go into effect on Nov. 22 and more information on the ban will be revealed on Nov. 15. Dorsey states that there will be exceptions to the Twitter ban, including ads that support voter registration.
“This isn’t about free expression,” he continued. “This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.”
Twitter’s ban on political ads comes at a time of increased scrutiny against Facebook, which does not run political ads through its third-party fact-checking system. Facebook ceo Mark Zuckerberg also faced criticism earlier this month because the social media platform refused to take down a political ad for President Trump’s 2020 campaign that included false information on Vice President Joe Biden and his son Hunter Biden.
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