NEW TRIO: Donatella Versace has opted for a trifecta of models to succeed Madonna. The designer once again turned to Mert Alas and Marcus Piggott for Versace’s fall ad campaign capturing Karlie Kloss, Caroline Trentini and Lexi Boling posing on a scaffolding reminiscent of the backdrop at the brand’s fall runway show.
“My new campaign is pure Versace, remixed and revolutionized. The power of color, cut and the new #greek motif speak for themselves,” said Versace of the strong images. The letters of the brand playfully decorate the looks.
The men’s wear campaign sees models River Viiperi, Oliver Stummvoll and Alessio Pozzi posing on a simple set consisting of a ladder and a concrete wall. “The Versace man stands alone in his strength and stature. The new campaign is all about the tailoring that defines him, and the energy that pushes him forward,” Versace said.