Versace fall 2017 advertising campaign

MILAN – The words “Equality,” “Love” and “Power” decorating some of the clothes in the Versace fall 2017 collection inspired the mood of the brand’s  fall advertising campaign shot by Bruce Weber.

“The message of this campaign is clear and direct,” said Versace artistic director Donatella Versace. “It is about the unity, love and togetherness that we all need, no matter who we are or where we come from.”

The iimages, shot in a studio on a neutral background, portray models Gigi Hadid, Mica Arganaraz, Taylor Hill and Vittoria Ceretti wearing looks spanning from draped mini dresses in graphic patterns to tailored coats.

Versace fall 2017 advertising campaign

Versace fall 2017 advertising campaign  Bruce Weber

“After talking to Donatella about what’s happening around the world today, we wanted to do photographs of people standing up for something – some cause that would help other people,” said Weber, who also photographed male models Barry Lomeka, Barak Shamir, Filip Wolf, Saul Rodriguez, Alpha Dia, Valentine Rontez, Tristian Thevenot and Michael Gioia. “So the campaign for us was about a protest for peace and the connection we all need to have for each other.”

The images will appear in the September issues of international fashion publications.

The campaign celebrates the collaboration and long-lasting friendship between Versace and Weber, who last season shot a squad of young personalities for the brand’s spring ads, including Edie Campbell, Anna Ewers, as well as actor Mitchell Slaggert and musician Jake Lahrman, in the Kentucky countryside.

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