Vice Media is looking to enter a new stage of growth.
The Brooklyn, N.Y.-based media firm last week elevated former Bloomberg chief content officer Josh Tyrangiel to oversee news operations across the company, a move that underscores its desire to compete with journalistic enterprises it has long compared itself to such as “60 Minutes,” CNN and the BBC.
Last month, Vice cofounder and chief executive officer Shane Smith said as much during a talk at Hearst, adding that he hired Tyrangiel — whom he referred to as “the enfant terrible of media” — to take on the “CNNs and the BBCs” of the industry.
“Josh is an angry young man who wants to shove it up their asses,” Smith said. “He’s aggressive.”
The new recruits include Nellie Bowles, a technology journalist, who covered Silicon Valley for the San Francisco Chronicle, Recode and most recently, The Guardian. Bowles will open Vice’s San Francisco bureau and serve as its tech correspondent.
Vice has also added ex-Huffington Post video guru Ben Craw as video producer; Roberto Ferdman, a Washington Post reporter, as economics correspondent, and Melissa Maerz, a TV critic from Entertainment Weekly, as a senior producer for culture.
John Strauss, a HuffPo journalist, will come on board as shooter/producer and Craig Thomson, who headed up TV planning for Al Jazeera America before it recently shuttered, joined Vice as a senior planning producer.
Meanwhile, Vice senior producer Alex Chitty and associate producer Jana Kozlowski will relocate to the company’s Los Angeles bureau this summer and contribute to Vice’s nightly news report and vicenews.com.