Vice Media has hired former Sarah Broderick as chief financial officer, which is a new role at the Brooklyn-based company.

Broderick will oversee Vice’s global finance division and she will focus on “upgrading finance systems, processes and policies to support the growth of the company globally,” the firm said Wednesday.

Broderick joins Vice from WME/IMG where she served as chief accounting officer and global controller. Before that, she was deputy controller at General Electric, where she oversaw global consolidation, financial reporting, Securities and Exchange Commission external reporting and international controllership organization for the company. Broderick also worked as senior vice president at NBCUniversal during the time when Comcast acquired the media company.

“As Vice continues to expand into additional lines of business, and continues to grow internationally, Sarah’s experience at large, complex, global companies will be an incredible asset to our entire company,” Vice copresident James Schwab said.

For her part, Broderick offered: “The growth that this company continues to achieve is just astounding, and the content is so relevant and completely unique. My job is to help put the financial infrastructure in place to allow it to continue to grow.”

Vice is in the throes of expanding across platforms with mobile, television and social partnerships with Verizon, Sky, Snapchat and HBO, among others. The company, which is also focusing on international expansion, said it operates in more than 30 territories.