FRENCH CONNECTION: Viceland is coming to France.
The new lifestyle TV channel offered by Vice Media is to air exclusively on Canalsat starting this fall, as part of the Brooklyn, N.Y.-based youth media company’s partnership with French Group Canal+.
Under the creative direction of Academy Award-winning director Spike Jonze (think “Being John Malkovich” and “Her”), the 24-hour channel “will be programmed, developed and produced entirely in-house” and available via basic TV subscription packages either live, on demand or on the go, the company said Wednesday.
Viceland, which launched in the U.S. and Canada in February and is to air in partnership with Sky in the U.K. and Ireland in September, offers a blend of lifestyle and culture content for young viewers, including news, fashion, food, sports, technology, arts and music.
Among some of its better-known programs are “Gaycation,” featuring actress and activist Ellen Page, and “Huang’s World” hosted by food personality Eddie Huang.
Viceland’s launch in France is part of Vice’s international multiplatform strategy which is to expand the youth brand’s presence across online, mobile and linear channels.
“We’ve been growing our production in France for the past several years preparing for a day like this,” said Eddy Moretti, Vice’s chief creative officer and co-president of Viceland, adding: “[This] will be the first non-English language version of the channel with many more to come. Vive la différence!”
Jean-Marc Juramie, managing director of Canalsat, noted how Viceland’s storytelling and programming would “bring a new audience to Canalsat, showing that Millennials are eager to watch TV like anyone, provided that we offer them content they like.”
Vice France is to become a venture between Vice Media and Les Nouvelles Editions Indépendantes.
Vice operates in more than 30 countries and includes an international network of digital channels; a television and feature film production studio; a magazine; a record label; an in-house creative services agency; a book-publishing division, and the newly launched TV network Viceland.