PHOTO FINISH: In tandem with the opening of the exhibition “Papier glacé, un siècle de photographie de mode chez Condé Nast” (“Coming Into Fashion, a Century of Photography at Condé Nast”) at Paris’ Palais Galliera, Vogue Paris revealed the creation of a fashion fund to help the museum make acquisitions and mount future exhibitions of contemporary fashion and photography.

“Through this fund, Vogue Paris will help the museum and also creation — designers and fashion houses — to stay the tests of time,” said Xavier Romatet, president of Condé Nast France, at a press conference Wednesday, which also drew Jonathan Newhouse, chairman and chief executive officer of Condé Nast International, and Olivier Saillard, director of the fashion museum at the Palais Galliera. “We are convinced that today’s heritage is tomorrow’s creation. It is inspiring for both designers and the public. It is also a way to reaffirm Paris as capital of creation and show that Paris has a fundamental role to play in fashion globally.”

This story first appeared in the February 27, 2014 issue of WWD. Subscribe Today.

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The fund comes with an annual initial grant of 100,000 euros, or $137,417 at current exchange. In addition to its editorial support, the magazine is to host a fund-raising gala every year during couture week, where fashion houses, designers, clients and collectors can donate money or artifacts. The inaugural gala is set for July 9 at the Palais Galliera.

Saillard will have carte blanche to choose which pieces will make the collection. Asked if he has set his sights on a specific one, Saillard said there are plenty to choose from and dropped a few names including Maison Martin Margiela, Iris van Herpen and Junya Watanabe. “Looking at the exhibit today, I thought it would also be important to acquire photographs by Juergen Teller and Corinne Day,” he said. “It must build a consistent collection. It would be tempting to go shopping and buy for the collection as if it were your own wardrobe, but it is important to look at what will leave an imprint on contemporary creation.”

The first exhibit showcasing pieces is set to open in November.

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