VOGUE.COM’S MAGIC MOMENT: Vogue is in the process of expanding its Web site, WWD has learned.

This story first appeared in the April 22, 2014 issue of WWD. Subscribe Today.

The magazine, which redesigned its site in 2010, is amassing a bigger staff comprised of a mix of new hires and existing employees who will move over to the dot-com. The shift and addition of staff to vogue.com from the print publication has been in the works over the past six months. It will culminate in the unveiling of a new version of the site in the fall — to be precise, in September during New York Fashion Week.

Staffers who have already made the transition from print to online include beauty writer Catherine Piercy, who became beauty director of the Web site earlier this year. Fashion writer Chioma Nnadi also moved to vogue.com to cover fashion features, and Alessandra Codinha was hired in March to write for the site. Earlier this year, Edward Barsamian left T: The New York Times Style Magazine and recently joined Vogue as a contributing style editor, working on both the Web site and the magazine. Emily Holt, the magazine’s fashion news editor, also frequently contributes to the site.

It has been rumored that two other employees have been hired in the last six weeks, and that when all is said and done, Vogue editor in chief Anna Wintour is looking for a rather large staff to work specifically for the Web site — something in the neighborhood of 20 people in total.

A spokeswoman for Vogue declined to comment. According to ComScore, the number of unique visitors to vogue.com rose to 1.2 million in February from 633,000 in February 2013, although they hit a high of 3 million in December.

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