IN AND OUT: This is how Carine Roitfeld party-hops during fashion week. First stop Monday night: a party for the October issue of W. She sauntered into the historic Goodwin house in Midtown some time around 8:45 p.m. Posing for pictures was the first move. She then made a slow lap around the packed second floor.


The baroquely decorated mansion was shoulder to shoulder, making it hard to hold court. Anna Dello Russo barely moved from the corner she’d staked out. Twenty minutes later, Roitfeld was out. She posed for a couple more pictures, declined to talk to a reporter, paused for a requisite chat with W editor in chief Stefano Tonchi and quietly dashed out through a scrum of arrivals by the front.

The sound of an alarm that had gone off earlier lasted longer than her pit stop.

That was the interminable, screeching noise that greeted guests for the first half of the party, until FDNY firefighters showed up. Their stop was a quick one too. One of them, Patrice, said a smoke machine had triggered “a class-three alarm.” He wasn’t quite sure where he was. “I’m assuming it’s a fashion week gala,” he said.

The party was to launch a new portfolio in the upcoming issue, “Generation W,” “a tribute to those who embrace fashion as a way of expressing their creativity,” like Daphne Guinness and Suri Cruise, neither present, and Cara Delevingne and artist Teresita Fernandez, who did make it. Not on the Generation W list, but at the party: “Mad Men’s” Elisabeth Moss, Gina Gershon, Rachel Zoe, and also, Scientology-baiter Paul Haggis. They shared their party-hopping strategies.

“Thirty minutes is good,” said Moss. “That’s just enough time to get your photo taken and then leave.”

“Leave as soon as possible,” said a behatted and rushed Gershon. “Get in. Get out.” Virginie Courtin-Clarins and Madison Stephens only stay where there’s dancing. There was no dancing at the Goodwin house.

“That’s why I think I’m going to have dinner somewhere, soon,” Courtin-Clarins said. Rachel Zoe has to be home by 11 p.m. She has a young son, she explained.

“Whoever it is I’m going to support, I want to give them a hug and a kiss. I gotta be home at a normal time because my son’s going to wake me up in the middle of the night.” She then left for the Marc Jacobs after-party at the New York Yacht Club.