INSIDE JOB: Wallpaper is the latest magazine to get into the e-commerce game, with plans to sell a collection of curated objects for the home and office as well as one-off products by designers, craftsmen and companies commissioned for the title’s annual Handmade exhibition and issue.
Wallpaper has teamed with The Level Group on WallpaperSTORE*, an e-commerce platform that will launch this spring. The site will offer a selection of items from international brands and designers, including lighting, textiles, gifts, home fragrance, desk accessories and stationery, travel accessories and personal electronics.
This will also be the first time that items created for the annual Wallpaper Handmade exhibition and issue will be brought to market. Nick Vinson, the writer, Wallpaper collaborator, and creative consultant, will be curator of WallpaperSTORE*.
Tony Chambers, editor in chief of Wallpaper, called the site “an exciting new chapter” for the magazine. “For over eighteen years we have showcased the very best in global design — now we are offering our readers the opportunity to buy it.”
Andrea Ciccoli and Cristian Musardo, founders of The Level Group, said the collaboration, “is born from our similar missions to celebrate creativity in craft and design, and to bridge today’s distribution and communication divide between the best makers, and their audience scattered around the world. Together we aim to create a unique platform and deliver a highly-curated assortment.”
The Level Group is the e-commerce partner of brands including LN-CC, Costume National, Stuart Weitzman, Casadei, Aspesi, Woolrich, Baracuta and Geox.