FACEBOOK RANKS AS TOP PLATFORM IN SOCIAL MEDIA SURVEY: When it comes to product and service recommendations, Facebook earned top marks in a survey conducted by Social Media Link, which found that 68 percent of respondents said they trusted Facebook over blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+.
DAWN OSTROFF TALKS CONDÉ NAST’S DIGITAL STRATEGY: Condé Nast Entertainment president Dawn Ostroff braved the New York snow Tuesday morning to speak at The Paley Center for Media about Condé’s digital strategy, highlighting the need for media to extend its reach into the digital space to drum up new revenue streams.
TWITTER STOCK SOARS: Twitter, which priced its Nov. 7 initial public offering at $26, reached a new high of $59.41 in midday trading Friday.
POPSUGAR SIGNS MIRANDA KERR: Popsugar Inc.-owned ShopStyle tapped Miranda Kerr to appear in its first print, TV, digital and outdoor advertisements — the second leg of its $25 million ad strategy that kicked off Nov. 4 with the new tag line, “We Search, We Find, We ShopStyle.”
TAKE TWO FOR OSCAR DE LA RENTA AND THE OUTNET: Oscar de la Renta is gearing up for a second act with The Outnet. The 19-piece collection will go on sale at theoutnet.com on Tuesday, with global fashion fixture Miroslava Duma serving as online ambassador.
JENNIFER FISHER RELAUNCHES SITE: Jewelry designer Jennifer Fisher went live with the first major overhaul of her eight-year-old company’s e-commerce site — which accounts for nearly 90 percent of the firm’s sales.
MODA OPERANDI RAISES MORE FUNDS: Moda Operandi raised more than $20 million in additional funding to expand its brand of luxury e-commerce. According to chief executive officer Deborah Nicodemus, the funds will go toward inventory and asset purchases, strengthening the overall platform from a technology standpoint, investing significantly in mobile and a relaunch of modaoperandi.com in the third quarter of next year.
INSTAGRAM GETS DIRECT: Putting a new spin on the successful Snapchat format, Instagram introduced Instagram Direct, a feature that allows users to send private images and videos to people who follow them.