Facebook and Twitter have been buying up advertising expertise, Adidas allows sale of its products on marketplace sites, Marc by Marc Jacobs gets social and more of the latest tech news.

THE SOCIAL MEDIA AD RUSH: Facebook and Twitter have been snatching up advertising expertise as fashion brands push more ad dollars onto social media networks. The money is following the consumer as they spend more time than ever posting, tweeting, pinning and liking.

ADIDAS LIFTS BAN ON DIGITAL MARKETPLACES: German sportswear maker Adidas decided to allow the sale of its products via marketplace sites such as eBay and Amazon, an issue the German cartel office has been investigating.

MARC BY MARC JACOBS GETS SOCIAL: Marc by Marc Jacobs’ fall campaign is making a strong statement with a cast of real people and a social media twist — Marc Jacobs and stylist Katie Grand turned to Instagram to find the models.

STORES STILL NEEDED AS ONLINE TRAFFIC GROWS: Don’t rule out the need for physical stores even as more retailers increase their online presence. That was the conclusion by Moody’s Investors Service, which said it expects online sales of apparel and footwear, as a percent of total retail sales, to rise to about 16 percent by 2016.

ADRIANNE SHAPIRA JOINS GILT’S BOARD: Adrianne Shapira, chief financial officer of David Yurman since 2012, joined Gilt’s board.

CHER’S CLOSET FROM CLUELESS COMES TO LIFE DIGITALLY: Cher Horowitz’s digital closet from the 1995 film “Clueless” has been brought to life by Metail. The London-based online technology company launched a bespoke digital fitting room that allows users to create their own 3-D model and then try on looks that can be shared on Facebook.

The Costume Institute’s “Charles James: Beyond Fashion” exhibition has been open since May 8, but now, the Metropolitan Museum of Art is providing another insight into the designer’s life and work: a special online audio feature, “Recalling Charles James.”

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