WHO’S THAT GUY?: Cerruti 1881’s new artistic director Aldo Maria Camillo selected little-known Belgian musician Laurence Wasser to appear in the French brand’s fall advertising. American photographer Jeff Burton returned for a second season, selected for his nonconventional and cinematic approach to images. In the spots, Wasser plays a character right out of Italian art films, exuding an elegant nonchalance. The campaign is slated to break in the next issue of L’Uomo Vogue.

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