WHOWHATWEAR BEEFS UP EDIT STAFF: WhoWhatWear has a new addition to its editorial ranks.
The fashion and beauty site, owned by Los Angeles-based Clique Media Inc., named Kat Collings to be its first ever editorial director.

“Collings most recently served as senior editor at WhoWhatWear.” said WhoWhatWear chief executive officer Katherine Power.

She has also held stints at the Style Network and was an assistant in the Los Angeles offices of Vogue.

“We found it very difficult to take pedigreed print editors and turn them into successful digital content creators, but also knew that we needed the authority and point of view that comes along with that kind of experience,” Power said. “Kat is the perfect blend of old-school style sensibilities with new-school strategy.”

Power, along with Hillary Kerr, both former Elle editors, founded WhoWhatWear and Clique, which also owns the sites Byrdie and Domaine.

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