Goodman, who most recently served as contributing editor at Condé’s Style.com from 2013 to 2015, will work out of the Wired office in San Francisco several days a week, along with making several trips to the New York office. She will report to Wired editor in chief Scott Dadich.
“At Wired, we are always looking at how innovation and design are changing our lives,” said Dadich. “From the rise of wearables and the future of retail, to the migration of street style to social platforms, the convergence of fashion and technology is one of the most exciting developments taking place right now. And there’s no better person to help us navigate this emerging space than Lauren.”
As contributing style director, Goodman will focus on the intersection of fashion and technology across all Wired platforms, including print, Web, video, social media and event extensions. Although Goodman is on the masthead, she will be able to freelance for other publications, a Wired spokeswoman said.
Prior to Style.com, Goodman served as fashion editor at large for The Wall Street Journal from 2010 to 2011, where she helped build up the fashion team for the creation of its “Off Duty” section. Goodman also served as commissioning fashion editor at the LVMH-owned site Nowness at its launch in 2010.