WME/IMG has forged a partnership to benefit UNICEF, the United Nations Children’s Fund. The alliance will be driven by the WME/IMG Foundation and the U.S. Fund for UNICEF, both headquartered in New York.
“WME/IMG’s employees work with some of the world’s greatest influencers, brands and storytellers, all of whom care deeply about the welfare of the next generation,” said WME/IMG co-chief executive officers Ariel Emanuel and Patrick Whitesell, in a statement. “Through this partnership we will mobilize our global network to ignite action around UNICEF’s most pressing issues, encouraging people to get — and stay — involved.”
WME/IMG will lead the co-creation and distribution of content to elevate UNICEF’s causes. Through its network across entertainment, sports and fashion, the company seeks to partner UNICEF with key influencers, directors and producers and global brands to create consumer-facing cause marketing campaigns and initiatives.
In addition to the partnership, the WME/IMG Foundation will continue its support of partner schools in Compton, Calif., Brooklyn, London and Nashville through mentorship programs, arts and education grants, client collaborations and teacher assistance, as well as its work supporting WME/IMG clients in building and/or expanding their own philanthropic platforms and partnerships. Last year, the foundation supported 200 charities in 140 communities globally and reached more than 500,000 people through social media.
“With 16,000 children dying each day of preventable causes and tens of millions more displaced by violence and extreme poverty, UNICEF’s work on behalf of children is as important now as ever,” said Caryl M. Stern, president and chief executive officer of the U.S. Fund for UNICEF. “Through this partnership with WME/IMG, we can change the narrative and the way the entertainment industry thinks about global social impact.”
WME/IMG is a global leader in entertainment, sports and fashion operating in over 30 countries. The company specializes in talent representation and management; brand strategy; activation and licensing; media production, sales and distribution, and event management.