EYE ON PHOTOGRAPHERS: The IMG Fashion division of WME/IMG has launched a new group called Lens, which represents multifaceted image makers across entertainment, film, art and fashion.

Lens is intended to help support artists, not just as photographers, filmmakers and creative directors, but as multi-hyphenate brands. Steven Chaiken is the director of Lens.

Lens will launch with seven artists working across a wide array of divisions and disciplines within the WME/IMG network, including collaborations with its film, TV, music and licensing divisions, as well as M2M, Professional Bull Riding, Ultimate Fighting Championship and other properties.

The seven artists who are being represented are photographers Erik Madigan Heck, Russell James and James Macari; filmmakers/photographers Sebastian Faena and Luke Gilford; Santiago & Mauricio, a directing duo, and creative director Jen Brill.

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